Customer account creation allows your customers to create store accounts to manage orders, create wish lists, and save an address book for quicker checkout. It also provides you the ability to view individual customer order data, give store credits, send order messages, and even segment your customers into groups for store discounts and tax purposes.

When new customers check out of your store, they have the option of creating an account. Their details, like their name, email, and other address information, are saved to a new customer record. New customer records can also be created manually through the control panel or importing in bulk.

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